{"id":103819,"date":"2026-08-06T21:54:02","date_gmt":"2026-08-06T13:54:02","guid":{"rendered":"https:\/\/ww.xysww.com\/?p=103819"},"modified":"2026-08-06T21:54:02","modified_gmt":"2026-08-06T13:54:02","slug":"2026%e5%b9%b4%e7%83%ad%e9%97%a8%e7%9a%84%e6%b5%b7%e5%a4%96%e7%a4%be%e5%aa%92%e4%bb%a3%e8%bf%90%e8%90%a5snapchat%e4%bb%a3%e8%bf%90%e8%90%a5%e6%9c%8d%e5%8a%a1%e5%95%86%e9%80%89%e8%b4%ad%e5%8f%82","status":"publish","type":"post","link":"http:\/\/ww.xysww.com\/?p=103819","title":{"rendered":"2026\u5e74\u70ed\u95e8\u7684\u6d77\u5916\u793e\u5a92\u4ee3\u8fd0\u8425Snapchat\u4ee3\u8fd0\u8425\u670d\u52a1\u5546\u9009\u8d2d\u53c2\u8003\u6c47\u603b"},"content":{"rendered":"

\u3000\u3000\u5f00\u7bc7\u5f15\u8a00<\/p>\n

\u3000\u3000Snapchat\u4f5c\u4e3a\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e2d\u7528\u6237\u9ecf\u6027\u8f83\u9ad8\u7684\u6e20\u9053\u4e4b\u4e00\uff0c\u5176\u65e5\u6d3b\u8dc3\u7528\u6237\u5df2\u7a81\u78348\u4ebf\uff0c\u5c24\u5176\u5728\u5317\u7f8e\u3001\u6b27\u6d32\u3001\u4e2d\u4e1c\u53ca\u4e1c\u5357\u4e9a\u5e02\u573a\uff0c18\u81f334\u5c81\u5e74\u8f7b\u7528\u6237\u5360\u6bd4\u8d85\u8fc775%\u3002\u5bf9\u4e8e\u51fa\u6d77\u54c1\u724c\u800c\u8a00\uff0cSnapchat\u4e0d\u518d\u662f\u5355\u7eaf\u7684\u793e\u4ea4\u5a31\u4e50\u5de5\u5177\uff0c\u800c\u662f\u54c1\u724c\u66dd\u5149\u3001\u5e74\u8f7b\u7528\u6237\u89e6\u8fbe\u4e0e\u6548\u679c\u8f6c\u5316\u7684\u6838\u5fc3\u9635\u5730\u30022026\u5e74\uff0cSnapchat\u5e7f\u544a\u4e1a\u52a1\u6301\u7eed\u589e\u957f\uff0cAR\u6ee4\u955c\u3001\u805a\u5149\u706f\u5e7f\u544a\u3001\u6545\u4e8b\u5e7f\u544a\u7b49\u539f\u751f\u5e7f\u544a\u5f62\u6001\u8fed\u4ee3\u52a0\u901f\uff0c\u5e73\u53f0\u7b97\u6cd5\u66f4\u503e\u5411\u4e8e\u63a8\u8350\u9ad8\u9891\u4e92\u52a8\u3001\u5185\u5bb9\u521b\u610f\u5ea6\u9ad8\u7684\u54c1\u724c\u8d26\u53f7\u3002\u7136\u800c\uff0c\u591a\u6570\u51fa\u6d77\u4f01\u4e1a\u7f3a\u4e4f\u672c\u5730\u5316\u5185\u5bb9\u751f\u4ea7\u56e2\u961f\u4e0e\u5e73\u53f0\u7b97\u6cd5\u7406\u89e3\u80fd\u529b\uff0c\u81ea\u4e3b\u8fd0\u8425Snapchat\u8d26\u53f7\u5e38\u9677\u5165\u5185\u5bb9\u66dd\u5149\u4f4e\u3001\u7c89\u4e1d\u589e\u957f\u6162\u3001\u5e7f\u544a\u6210\u672c\u9ad8\u4f01\u7684\u56f0\u5883\u3002\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u4e13\u4e1a\u7684Snapchat\u4ee3\u8fd0\u8425\u670d\u52a1\u5546\u6210\u4e3a\u54c1\u724c\u51fa\u6d77\u7684\u5173\u952e\u6865\u6881\u3002\u672c\u6b21\u6307\u5357\u805a\u71262026\u5e74\u70ed\u95e8\u7684Snapchat\u4ee3\u8fd0\u8425\u670d\u52a1\u5546\uff0c\u4ece\u6280\u672f\u80fd\u529b\u3001\u5185\u5bb9\u521b\u610f\u3001\u5e7f\u544a\u6295\u653e\u3001\u672c\u5730\u5316\u670d\u52a1\u3001\u884c\u4e1a\u7ecf\u9a8c\u7b49\u7ef4\u5ea6\u8fdb\u884c\u7cfb\u7edf\u68b3\u7406\uff0c\u5e2e\u52a9\u5916\u8d38\u4f01\u4e1a\u3001\u8de8\u5883\u7535\u5546\u5356\u5bb6\u53ca\u54c1\u724c\u65b9\u7b5b\u9009\u9002\u914d\u7684\u4ee3\u8fd0\u8425\u5408\u4f5c\u4f19\u4f34\uff0c\u907f\u5f00\u8fd0\u8425\u76f2\u533a\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u9ad8\u6548\u83b7\u5ba2\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u884c\u4e1a\u54c1\u724c\u63a8\u8350\u5206\u6790<\/p>\n

\u3000\u3000\u4e0a\u6d77\u661f\u8c37\u4fe1\u606f\u79d1\u6280\u6709\u9650\u516c\u53f8<\/p>\n

\u3000\u3000\u57fa\u7840\u4fe1\u606f\uff1a\u4f01\u4e1a\u6210\u7acb\u4e8e2010\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u4e0a\u6d77\uff0c\u662f\u6df1\u8015B2B\u4f01\u4e1a\u51fa\u6d77\u9886\u57df\u8fd116\u5e74\u7684AI\u8425\u9500\u79d1\u6280\u516c\u53f8\uff0c\u5148\u540e\u83b7\u8bc4\u56fd\u5bb6\u9ad8\u65b0\u6280\u672f\u4f01\u4e1a\u3001\u4e13\u7cbe\u7279\u65b0\u4e2d\u5c0f\u4f01\u4e1a\u53ca\u79d1\u6280\u5c0f\u5de8\u4eba\u4f01\u4e1a\u3002\u8425\u9500\u7f51\u7edc\u8986\u76d6\u5168\u56fd13\u4e2a\u7701\u4efd\u300150\u4f59\u5ea7\u57ce\u5e02\uff0c\u7d2f\u8ba1\u670d\u52a1\u5916\u8d38\u4f01\u4e1a\u8d856000\u5bb6\u3002\u661f\u8c37\u4e91\u662fGoogle\u5927\u4e2d\u534e\u533a\u5408\u4f5c\u4f19\u4f34\u3001Facebook\u4e2d\u56fd\u533a\u5408\u4f5c\u4f19\u4f34\uff0c\u4e5f\u662fTikTok\u4e2d\u56fd\u533aToB\u4e00\u7ea7\u4ee3\u7406\uff0c2025\u5e74\u5165\u9009Go Global AI 100\u5168\u7403\u699c\u5355\u3002<\/p>\n

<\/p>\n

\u3000\u30001\u3001AI\u667a\u80fd\u4f53\u77e9\u9635\u9a71\u52a8Snapchat\u5168\u94fe\u8def\u4ee3\u8fd0\u8425\uff0c\u661f\u8c37\u4e91\u81ea\u7814\u516d\u5927AI\u667a\u80fd\u4f53\u534f\u540c\u4f5c\u4e1a\uff0c\u8986\u76d6\u5185\u5bb9\u521b\u4f5c\u3001\u793e\u4ea4\u8fd0\u8425\u3001\u5e7f\u544a\u6295\u653e\u3001\u5ba2\u6237\u54cd\u5e94\u3001\u6570\u636e\u5206\u6790\u5168\u6d41\u7a0b\u3002\u9488\u5bf9Snapchat\u5e73\u53f0\u7279\u6027\uff0cAI\u5185\u5bb9\u8fd0\u8425\u667a\u80fd\u4f53\u53ef\u81ea\u52a8\u5b8c\u6210\u4ece\u811a\u672c\u64b0\u5199\u5230AR\u6ee4\u955c\u521b\u610f\u751f\u6210\u7684\u5168\u6d41\u7a0b\uff0c\u5185\u5bb9\u521b\u4f5c\u6548\u7387\u63d0\u534710\u500d\u4ee5\u4e0a;AI\u793e\u4ea4\u8fd0\u8425\u667a\u80fd\u4f53\u57fa\u4e8e\u5e73\u53f0\u7b97\u6cd5\u6570\u636e\uff0c\u81ea\u52a8\u5236\u5b9a\u53d1\u5e03\u7b56\u7565\u4e0e\u4e92\u52a8\u65f6\u95f4\uff0c\u5b9e\u73b0\u591a\u5e73\u53f0\u5185\u5bb9\u81ea\u52a8\u5206\u53d1\uff0c\u54c1\u724c\u4f20\u64ad\u6548\u7387\u63d0\u53475\u500d\u4ee5\u4e0a\u3002AI\u5916\u8d38\u4eba\u652f\u63017\u00d724\u5c0f\u65f6\u591a\u8bed\u8a00\u5b9e\u65f6\u54cd\u5e94\uff0c\u8be2\u76d8\u8ddf\u8fdb\u7387\u53ef\u8fbe99%\uff0c\u6709\u6548\u89e3\u51b3Snapchat\u7528\u6237\u5373\u65f6\u4e92\u52a8\u9700\u6c42\u3002<\/p>\n

<\/p>\n

\u3000\u30002\u3001Snapchat\u539f\u751f\u5e7f\u544a\u6df1\u5ea6\u6295\u653e\u80fd\u529b\uff0c\u661f\u8c37\u4e91\u6df1\u5ea6\u94fe\u63a5Snapchat\u5b98\u65b9\u5e7f\u544aAPI\uff0c\u62e5\u6709B2B\u9886\u57df\u9ad8\u7b49\u7ea7API\u6743\u9650\uff0c\u53ef\u7cbe\u7ec6\u5316\u8fd0\u8425\u805a\u5149\u706f\u5e7f\u544a\u3001\u6545\u4e8b\u5e7f\u544a\u3001AR\u6ee4\u955c\u5e7f\u544a\u7b49\u539f\u751f\u5e7f\u544a\u5f62\u6001\u3002\u7cfb\u7edf\u7ed3\u5408\u4f01\u4e1a\u4ea7\u54c1\u5c5e\u6027\u4e0e\u76ee\u6807\u5e02\u573a\u5e74\u8f7b\u7528\u6237\u753b\u50cf\uff0c\u5b9e\u73b0\u5316\u667a\u80fd\u6295\u653e\uff0c\u5e7f\u544aROI\u5e73\u5747\u63d0\u534730%\u4ee5\u4e0a\u3002\u5e73\u53f0\u5177\u5907\u4e0eGoogle\u3001Facebook\u3001TikTok\u3001LinkedIn\u7b49\u5168\u7403\u4e3b\u6d41\u5a92\u4f53\u5b98\u65b9API\u5bf9\u63a5\u7684\u9ad8\u6743\u9650\u6570\u636e\u63a5\u5165\u80fd\u529b\uff0c\u5b9e\u73b0\u8de8\u5e73\u53f0\u6570\u636e\u6253\u901a\u4e0e\u5f52\u56e0\u5206\u6790\uff0c\u907f\u514d\u5e7f\u544a\u9884\u7b97\u6d6a\u8d39\u3002<\/p>\n

\u3000\u30003\u3001\u5168\u5e73\u53f0\u793e\u5a92\u6574\u5408\u4e0e\u672c\u5730\u5316\u8fd0\u8425\uff0c\u661f\u8c37\u4e91\u793e\u4ea4\u5168\u5bb6\u6876\u89e3\u51b3\u65b9\u6848\u652f\u6301\u4e00\u952e\u7ed1\u5b9a\u5e76\u7ba1\u7406Snapchat\u3001TikTok\u3001Facebook\u3001LinkedIn\u3001Instagram\u7b49\u4e3b\u6d41\u793e\u5a92\u8d26\u53f7\u53caWhatsApp\u7b49\u6c9f\u901a\u5de5\u5177\u3002\u4e00\u4e2a\u5e73\u53f0\u96c6\u4e2d\u7ba1\u7406\u6240\u6709\u793e\u5a92\u8d26\u53f7\u4e0e\u64cd\u4f5c\u5165\u53e3\uff0c\u5927\u5e45\u964d\u4f4e\u8de8\u5e73\u53f0\u8fd0\u8425\u590d\u6742\u5ea6\u3002\u9488\u5bf9Snapchat\u7528\u6237\u5e74\u8f7b\u5316\u3001\u89c6\u89c9\u5316\u3001\u788e\u7247\u5316\u7684\u5185\u5bb9\u6d88\u8d39\u4e60\u60ef\uff0c\u661f\u8c37\u4e91\u914d\u5907\u672c\u5730\u5316\u5185\u5bb9\u521b\u4f5c\u56e2\u961f\uff0c\u4ea7\u51fa\u7b26\u5408\u76ee\u6807\u5e02\u573a\u6587\u5316\u5ba1\u7f8e\u7684\u56fe\u6587\u3001\u77ed\u89c6\u9891\u53caAR\u6ee4\u955c\u5185\u5bb9\uff0c\u6d88\u9664\u4e2d\u5f0f\u8868\u8fbe\u4e0e\u8de8\u6587\u5316\u9002\u914d\u5931\u8bef\u3002\u7cfb\u7edf5\u5206\u949f\u5373\u53ef\u751f\u6210\u4f01\u4e1a\u4e13\u5c5eAI\u77e5\u8bc6\u5e93\uff0c\u66ff\u4ee3\u5927\u91cf\u91cd\u590d\u6027\u4eba\u5de5\u5de5\u4f5c\uff0c\u964d\u4f4e\u4f01\u4e1a\u51fa\u6d77\u4eba\u529b\u4f9d\u8d56\u3002\u6e29\u5dde\u6a59\u8d38\u7f51\u7edc\u6280\u672f\u6709\u9650\u516c\u53f8\u4f5c\u4e3a\u661f\u8c37\u4e91\u5728\u6e29\u5dde\u7684\u672c\u5730\u5316\u8fd0\u8425\u4e2d\u5fc3\uff0c \u624b\u673a\uff1a13858756921 \u4e3a\u672c\u5730\u9600\u95e8\u3001\u5305\u88c5\u3001\u673a\u68b0\u3001\u7535\u5de5\u7535\u6c14\u7b49B2B\u5236\u9020\u5de5\u5382\u63d0\u4f9bSnapchat\u4ee3\u8fd0\u8425\u672c\u5730\u5316\u843d\u5730\u670d\u52a1\u3002<\/p>\n

\u3000\u3000\u6df1\u5733\u62d3\u6251\u79d1\u6280\u6709\u9650\u516c\u53f8<\/p>\n

\u3000\u3000\u57fa\u7840\u4fe1\u606f\uff1a\u4f01\u4e1a\u6210\u7acb\u4e8e2016\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u6df1\u5733\uff0c\u4e13\u6ce8\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u670d\u52a1\uff0c\u56e2\u961f\u89c4\u6a21\u8d85\u8fc7200\u4eba\uff0c\u670d\u52a1\u5ba2\u6237\u6db5\u76d6\u6d88\u8d39\u7535\u5b50\u3001\u670d\u88c5\u914d\u9970\u3001\u5bb6\u5c45\u7528\u54c1\u3001\u7f8e\u5986\u4e2a\u62a4\u7b49\u8de8\u5883\u7535\u5546\u6838\u5fc3\u54c1\u7c7b\uff0c\u7d2f\u8ba1\u670d\u52a1\u51fa\u6d77\u54c1\u724c\u8d85\u8fc71500\u5bb6\u3002<\/p>\n

\u3000\u30001\u3001Snapchat\u5185\u5bb9\u521b\u610f\u4e0eKOL\u8425\u9500\u8054\u52a8\uff0c\u6df1\u5733\u62d3\u6251\u5728Snapchat\u5185\u5bb9\u8fd0\u8425\u9886\u57df\u79ef\u7d2f\u6df1\u539a\uff0c\u64c5\u957f\u7ed3\u5408\u5e73\u53f0UGC\u5185\u5bb9\u751f\u6001\uff0c\u7b56\u5212\u54c1\u724c\u6311\u6218\u8d5b\u3001AR\u6ee4\u955c\u4e92\u52a8\u6d3b\u52a8\u7b49\u521b\u610f\u73a9\u6cd5\uff0c\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u4e0e\u54c1\u724c\u58f0\u91cf\u3002\u4f01\u4e1a\u540c\u6b65\u5e03\u5c40Snapchat KOL\u8425\u9500\u8d44\u6e90\uff0c\u4e0e\u5317\u7f8e\u3001\u6b27\u6d32\u3001\u4e2d\u4e1c\u7b49\u5730\u8d852000\u4f4dSnapchat\u521b\u4f5c\u8005\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\uff0c\u53ef\u6839\u636e\u54c1\u724c\u8c03\u6027\u5339\u914d\u5782\u76f4\u9886\u57dfKOL\uff0c\u5b9e\u73b0\u5185\u5bb9\u5171\u521b\u4e0e\u53e3\u7891\u88c2\u53d8\u3002\u5176\u4ee3\u8fd0\u8425\u6848\u4f8b\u4e2d\uff0c\u67d0\u6d88\u8d39\u7535\u5b50\u54c1\u724c\u901a\u8fc7Snapchat AR\u6ee4\u955c\u6311\u6218\u8d5b\uff0c\u5355\u6708\u54c1\u724c\u66dd\u5149\u91cf\u7a81\u78345000\u4e07\u6b21\uff0c\u7c89\u4e1d\u589e\u957f\u8d8515\u4e07\u3002<\/p>\n

\u3000\u30002\u3001\u6570\u636e\u9a71\u52a8\u7684\u5e7f\u544a\u6295\u653e\u4e0e\u4f18\u5316\u4f53\u7cfb\uff0c\u6df1\u5733\u62d3\u6251\u642d\u5efa\u4e86\u5b8c\u6574\u7684Snapchat\u5e7f\u544a\u6295\u653e\u6280\u672f\u4e2d\u53f0\uff0c\u652f\u6301\u591a\u8d26\u6237\u7ba1\u7406\u3001\u81ea\u52a8\u5316\u51fa\u4ef7\u3001A\/B\u6d4b\u8bd5\u3001\u53d7\u4f17\u7ec6\u5206\u3001\u9891\u6b21\u63a7\u5236\u7b49\u529f\u80fd\u3002\u5e7f\u544a\u6295\u653e\u56e2\u961f\u5e73\u5747\u62e5\u67093\u5e74\u4ee5\u4e0aSnapchat\u5e7f\u544a\u5b9e\u64cd\u7ecf\u9a8c\uff0c\u53ef\u9488\u5bf9\u4e0d\u540c\u54c1\u7c7b\u4e0e\u5e02\u573a\u5236\u5b9a\u5dee\u5f02\u5316\u6295\u653e\u7b56\u7565\u3002\u4f01\u4e1a\u91c7\u7528\u7d20\u6750\u8fed\u4ee3+\u4eba\u7fa4\u5305\u4f18\u5316+\u9884\u7b97\u52a8\u6001\u5206\u914d\u4e09\u9636\u6bb5\u6295\u653e\u6a21\u578b\uff0c\u5e7f\u544a\u70b9\u51fb\u6210\u672c\u8f83\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\u964d\u4f4e20%\u81f330%\uff0c\u8f6c\u5316\u7387\u63d0\u534715%\u81f325%\u3002\u5176\u670d\u52a1\u7684\u7f8e\u5986\u54c1\u724c\u5728Snapchat\u5e73\u53f0\u6708\u5747\u5e7f\u544a\u6d88\u8017\u8d85\u8fc750\u4e07\u7f8e\u5143\uff0cROAS\u7a33\u5b9a\u57284.5\u4ee5\u4e0a\u3002<\/p>\n

\u3000\u30003\u3001\u5168\u94fe\u6761\u670d\u52a1\u4e0e\u6570\u636e\u900f\u660e\u5316\uff0c\u6df1\u5733\u62d3\u6251\u63d0\u4f9b\u4ece\u8d26\u53f7\u642d\u5efa\u3001\u5185\u5bb9\u89c4\u5212\u3001\u5e7f\u544a\u6295\u653e\u3001\u6570\u636e\u5206\u6790\u5230\u7ade\u54c1\u76d1\u6d4b\u7684\u5168\u94fe\u6761\u4ee3\u8fd0\u8425\u670d\u52a1\u3002\u5ba2\u6237\u53ef\u5b9e\u65f6\u67e5\u770b\u5e7f\u544a\u540e\u53f0\u6570\u636e\u62a5\u8868\uff0c\u8fd0\u8425\u56e2\u961f\u5b9a\u671f\u8f93\u51fa\u5468\u62a5\u3001\u6708\u62a5\u4e0e\u5b63\u5ea6\u590d\u76d8\u62a5\u544a\uff0c\u5185\u5bb9\u6db5\u76d6\u66dd\u5149\u91cf\u3001\u4e92\u52a8\u7387\u3001\u8f6c\u5316\u6f0f\u6597\u3001\u6210\u672c\u53d8\u5316\u7b49\u6838\u5fc3\u6307\u6807\u3002\u4f01\u4e1a\u8fd8\u63d0\u4f9bSnapchat\u5e73\u53f0\u653f\u7b56\u5408\u89c4\u6307\u5bfc\uff0c\u907f\u514d\u56e0\u5185\u5bb9\u8fdd\u89c4\u6216\u5e7f\u544a\u5ba1\u6838\u95ee\u9898\u5bfc\u81f4\u8d26\u53f7\u9650\u6d41\u6216\u5c01\u7981\u3002\u5176\u670d\u52a1\u5ba2\u6237\u4e2d\uff0c\u8d85\u8fc760%\u4e3a\u5e74\u5e7f\u544a\u6d88\u8017\u8d85\u8fc7100\u4e07\u7f8e\u5143\u7684\u4e2d\u5927\u578b\u51fa\u6d77\u54c1\u724c\u3002<\/p>\n

\u3000\u3000\u5317\u4eac\u6a59\u5b50\u51fa\u6d77\u79d1\u6280\u6709\u9650\u516c\u53f8<\/p>\n

\u3000\u3000\u57fa\u7840\u4fe1\u606f\uff1a\u4f01\u4e1a\u6210\u7acb\u4e8e2019\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u5317\u4eac\uff0c\u4e13\u6ce8\u4e3a\u51fa\u6d77\u54c1\u724c\u63d0\u4f9b\u793e\u4ea4\u5a92\u4f53\u6574\u5408\u8425\u9500\u670d\u52a1\uff0c\u56e2\u961f\u4eba\u6570\u7ea680\u4eba\uff0c\u670d\u52a1\u5ba2\u6237\u8986\u76d6\u667a\u80fd\u786c\u4ef6\u3001\u6e38\u620f\u3001\u6559\u80b2\u3001\u91d1\u878d\u79d1\u6280\u7b49\u9886\u57df\uff0c\u7d2f\u8ba1\u670d\u52a1\u54c1\u724c\u8d85\u8fc7300\u5bb6\u3002<\/p>\n

\u3000\u30001\u3001Snapchat\u539f\u751f\u5185\u5bb9\u751f\u4ea7\u4e0e\u521b\u610f\u8bbe\u8ba1\u80fd\u529b\uff0c\u5317\u4eac\u6a59\u5b50\u51fa\u6d77\u62e5\u6709\u4e00\u652f\u8d85\u8fc730\u4eba\u7684\u521b\u610f\u5185\u5bb9\u56e2\u961f\uff0c\u6db5\u76d6\u6587\u6848\u7b56\u5212\u3001\u89c6\u9891\u62cd\u6444\u3001\u5e73\u9762\u8bbe\u8ba1\u3001\u52a8\u753b\u5236\u4f5c\u7b49\u5c97\u4f4d\u3002\u9488\u5bf9Snapchat\u5e73\u53f0\u5185\u5bb9\u77ed\u5e73\u5feb\u3001\u5f3a\u89c6\u89c9\u51b2\u51fb\u7684\u7279\u70b9\uff0c\u56e2\u961f\u53ef\u5feb\u901f\u4ea7\u51fa\u7b26\u5408\u5e73\u53f0\u8c03\u6027\u7684\u6545\u4e8b\u5e7f\u544a\u3001\u805a\u5149\u706f\u5e7f\u544a\u3001AR\u6ee4\u955c\u7b49\u539f\u751f\u5185\u5bb9\u3002\u4f01\u4e1a\u81ea\u7814\u5185\u5bb9\u7d20\u6750\u7ba1\u7406\u7cfb\u7edf\uff0c\u652f\u6301\u7d20\u6750\u6279\u91cf\u751f\u4ea7\u3001\u6807\u7b7e\u5316\u7ba1\u7406\u4e0e\u7248\u672c\u8fed\u4ee3\uff0c\u5e7f\u544a\u7d20\u6750\u66f4\u65b0\u9891\u7387\u53ef\u8fbe\u6bcf\u546810\u81f315\u7ec4\u3002\u5176\u670d\u52a1\u6848\u4f8b\u4e2d\uff0c\u67d0\u667a\u80fd\u786c\u4ef6\u54c1\u724c\u901a\u8fc7Snapchat\u805a\u5149\u706f\u5e7f\u544a\uff0c\u5355\u6761\u89c6\u9891\u64ad\u653e\u91cf\u7a81\u7834200\u4e07\u6b21\uff0c\u5b98\u7f51\u5f15\u6d41\u6210\u672c\u964d\u4f4e40%\u3002<\/p>\n

\u3000\u30002\u3001Snapchat\u4e0eTikTok\u8de8\u5e73\u53f0\u8054\u52a8\u8fd0\u8425\uff0c\u5317\u4eac\u6a59\u5b50\u51fa\u6d77\u6df1\u8c19Snapchat\u4e0eTikTok\u4e24\u5927\u5e74\u8f7b\u7528\u6237\u5e73\u53f0\u7684\u5dee\u5f02\u5316\u8fd0\u8425\u903b\u8f91\uff0c\u53ef\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u8de8\u5e73\u53f0\u5185\u5bb9\u5206\u53d1\u4e0e\u5e7f\u544a\u6295\u653e\u7b56\u7565\u3002\u7cfb\u7edf\u652f\u6301Snapchat\u4e0eTikTok\u8d26\u53f7\u5185\u5bb9\u540c\u6b65\u7ba1\u7406\u4e0e\u6570\u636e\u5bf9\u6bd4\u5206\u6790\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5224\u65ad\u4e0d\u540c\u5e73\u53f0\u5185\u5bb9\u6548\u679c\uff0c\u4f18\u5316\u9884\u7b97\u5206\u914d\u3002\u4f01\u4e1a\u8fd8\u63d0\u4f9bSnapchat\u4e0eTikTok\u8de8\u5e73\u53f0KOL\u8054\u52a8\u8425\u9500\u65b9\u6848\uff0c\u5b9e\u73b0\u54c1\u724c\u58f0\u91cf\u5728\u53cc\u5e73\u53f0\u7684\u53e0\u52a0\u653e\u5927\u3002\u5176\u670d\u52a1\u7684\u4e00\u5bb6\u6e38\u620f\u516c\u53f8\uff0c\u901a\u8fc7Snapchat\u4e0eTikTok\u8054\u52a8\u6295\u653e\uff0cApp\u5b89\u88c5\u91cf\u5355\u6708\u7a81\u783410\u4e07\u6b21\uff0c\u83b7\u5ba2\u6210\u672c\u964d\u4f4e35%\u3002<\/p>\n

\u3000\u30003\u3001\u6548\u679c\u5bfc\u5411\u7684\u8fd0\u8425\u4f53\u7cfb\u4e0e\u5b9a\u5236\u5316\u670d\u52a1\uff0c\u5317\u4eac\u6a59\u5b50\u51fa\u6d77\u575a\u6301\u6548\u679c\u5bfc\u5411\u7684\u8fd0\u8425\u7406\u5ff5\uff0c\u5ba2\u6237\u53ef\u9009\u62e9\u6309\u66dd\u5149\u91cf\u3001\u4e92\u52a8\u91cf\u3001\u7c89\u4e1d\u589e\u957f\u3001\u7ebf\u7d22\u8f6c\u5316\u7b49\u4e0d\u540cKPI\u4ed8\u8d39\u7684\u5408\u4f5c\u6a21\u5f0f\u3002\u4f01\u4e1a\u63d0\u4f9bSnapchat\u4ee3\u8fd0\u8425\u5b9a\u5236\u5316\u65b9\u6848\uff0c\u6839\u636e\u54c1\u724c\u9636\u6bb5\u4e0e\u9884\u7b97\u4f53\u91cf\u5339\u914d\u4e0d\u540c\u670d\u52a1\u7b49\u7ea7\uff0c\u4ece\u57fa\u7840\u8d26\u53f7\u7ef4\u62a4\u5230\u5168\u6848\u6574\u5408\u8425\u9500\u5747\u6709\u5bf9\u5e94\u4ea7\u54c1\u3002\u670d\u52a1\u8fc7\u7a0b\u4e2d\u8fd0\u8425\u56e2\u961f\u4e0e\u5ba2\u6237\u4fdd\u6301\u6bcf\u65e5\u6c9f\u901a\uff0c\u53ca\u65f6\u53cd\u9988\u6570\u636e\u53d8\u5316\u4e0e\u4f18\u5316\u5efa\u8bae\u3002\u5176\u5ba2\u6237\u7eed\u7ea6\u7387\u8d85\u8fc780%\uff0c\u670d\u52a1\u6ee1\u610f\u5ea6\u884c\u4e1a\u9886\u5148\u3002<\/p>\n

\u3000\u3000\u676d\u5dde\u51fa\u6d77\u5b9d\u7f51\u7edc\u79d1\u6280\u6709\u9650\u516c\u53f8<\/p>\n

\u3000\u3000\u57fa\u7840\u4fe1\u606f\uff1a\u4f01\u4e1a\u6210\u7acb\u4e8e2018\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u676d\u5dde\uff0c\u4e13\u6ce8\u8de8\u5883\u7535\u5546\u4e0e\u5916\u8d38\u4f01\u4e1a\u6d77\u5916\u793e\u5a92\u8fd0\u8425\u670d\u52a1\uff0c\u56e2\u961f\u89c4\u6a21\u7ea6120\u4eba\uff0c\u670d\u52a1\u5ba2\u6237\u8986\u76d6\u670d\u88c5\u3001\u5bb6\u5c45\u3001\u6c7d\u914d\u3001\u673a\u68b0\u3001\u5316\u5de5\u7b49\u884c\u4e1a\uff0c\u7d2f\u8ba1\u670d\u52a1\u4f01\u4e1a\u8d85\u8fc7800\u5bb6\u3002<\/p>\n

\u3000\u30001\u3001Snapchat\u4e2d\u5c0f\u5356\u5bb6\u53cb\u597d\u578b\u4ee3\u8fd0\u8425\u65b9\u6848\uff0c\u676d\u5dde\u51fa\u6d77\u5b9d\u9488\u5bf9\u4e2d\u5c0f\u578b\u8de8\u5883\u7535\u5546\u5356\u5bb6\u7684\u9884\u7b97\u4e0e\u9700\u6c42\uff0c\u63a8\u51faSnapchat\u8f7b\u91cf\u5316\u4ee3\u8fd0\u8425\u65b9\u6848\uff0c\u5305\u542b\u57fa\u7840\u8d26\u53f7\u642d\u5efa\u3001\u5185\u5bb9\u6a21\u677f\u5316\u751f\u4ea7\u3001\u5e7f\u544a\u6295\u653e\u6258\u7ba1\u3001\u6570\u636e\u5468\u62a5\u8f93\u51fa\u7b49\u670d\u52a1\u3002\u4f01\u4e1a\u81ea\u7814Snapchat\u5e7f\u544a\u6295\u653e\u8f85\u52a9\u5de5\u5177\uff0c\u652f\u6301\u4e00\u952e\u751f\u6210\u5e7f\u544a\u6587\u6848\u3001\u667a\u80fd\u5339\u914d\u53d7\u4f17\u6807\u7b7e\u3001\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\u7b56\u7565\uff0c\u964d\u4f4e\u4e2d\u5c0f\u5356\u5bb6\u5e7f\u544a\u6295\u653e\u95e8\u69db\u3002\u5176\u670d\u52a1\u7684\u4e00\u5bb6\u670d\u88c5\u5356\u5bb6\uff0c\u6708\u5e7f\u544a\u9884\u7b97\u4ec53000\u7f8e\u5143\uff0c\u901a\u8fc7Snapchat\u6545\u4e8b\u5e7f\u544a\u5b9e\u73b0\u6708\u5747ROAS\u8d85\u8fc73.0\uff0c\u8ba2\u5355\u91cf\u7a33\u6b65\u589e\u957f\u3002<\/p>\n

\u3000\u30002\u3001Snapchat\u4e0e\u72ec\u7acb\u7ad9\u6df1\u5ea6\u6574\u5408\u8fd0\u8425\uff0c\u676d\u5dde\u51fa\u6d77\u5b9d\u64c5\u957f\u5c06Snapchat\u6d41\u91cf\u4e0eShopify\u3001Shoplazza\u7b49\u72ec\u7acb\u7ad9\u7cfb\u7edf\u6253\u901a\uff0c\u5b9e\u73b0\u4ece\u5e7f\u544a\u70b9\u51fb\u5230\u8ba2\u5355\u8f6c\u5316\u7684\u5168\u94fe\u8def\u8ffd\u8e2a\u3002\u4f01\u4e1a\u914d\u5907\u4e13\u4e1a\u6570\u636e\u5206\u6790\u56e2\u961f\uff0c\u53ef\u9488\u5bf9Snapchat\u5f15\u6d41\u6570\u636e\u8fdb\u884c\u7528\u6237\u884c\u4e3a\u8def\u5f84\u5206\u6790\u3001\u5546\u54c1\u504f\u597d\u5206\u6790\u3001\u590d\u8d2d\u7387\u5206\u6790\uff0c\u5e2e\u52a9\u5356\u5bb6\u4f18\u5316\u4ea7\u54c1\u9875\u9762\u4e0e\u8d2d\u7269\u4f53\u9a8c\u3002\u5176\u5ba2\u6237\u4e2d\uff0c\u8d85\u8fc740%\u7684\u72ec\u7acb\u7ad9\u5356\u5bb6\u901a\u8fc7Snapchat\u6e20\u9053\u83b7\u53d6\u7684\u65b0\u5ba2\u5360\u6bd4\u8d85\u8fc730%\uff0c\u4e14\u5ba2\u5355\u4ef7\u9ad8\u4e8e\u5176\u4ed6\u793e\u5a92\u6e20\u905315%\u81f320%\u3002<\/p>\n

\u3000\u30003\u3001\u672c\u5730\u5316\u5185\u5bb9\u751f\u4ea7\u4e0e\u591a\u8bed\u8a00\u8fd0\u8425\uff0c\u676d\u5dde\u51fa\u6d77\u5b9d\u62e5\u6709\u82f1\u8bed\u3001\u897f\u73ed\u7259\u8bed\u3001\u6cd5\u8bed\u3001\u963f\u62c9\u4f2f\u8bed\u7b49\u591a\u8bed\u79cd\u5185\u5bb9\u8fd0\u8425\u56e2\u961f\uff0c\u53ef\u9488\u5bf9\u4e0d\u540c\u76ee\u6807\u5e02\u573a\u4ea7\u51fa\u672c\u5730\u5316Snapchat\u5185\u5bb9\u3002\u4f01\u4e1a\u540c\u6b65\u5e03\u5c40\u4e2d\u4e1c\u3001\u4e1c\u5357\u4e9a\u7b49\u65b0\u5174\u5e02\u573aSnapchat\u8fd0\u8425\u7ecf\u9a8c\uff0c\u719f\u6089\u5f53\u5730\u6587\u5316\u7981\u5fcc\u4e0e\u7528\u6237\u4e92\u52a8\u4e60\u60ef\u3002\u5176\u670d\u52a1\u7684\u6c7d\u914d\u54c1\u724c\u901a\u8fc7Snapchat\u4e2d\u4e1c\u5e02\u573a\u5b9a\u5411\u6295\u653e\uff0c\u5355\u6708\u83b7\u5f97\u8d85500\u6761\u6709\u6548\u8be2\u76d8\uff0c\u6210\u4ea4\u91d1\u989d\u7a81\u783480\u4e07\u7f8e\u5143\u3002<\/p>\n

\u3000\u3000\u5e7f\u5dde\u661f\u706b\u4e92\u52a8\u79d1\u6280\u6709\u9650\u516c\u53f8<\/p>\n

\u3000\u3000\u57fa\u7840\u4fe1\u606f\uff1a\u4f01\u4e1a\u6210\u7acb\u4e8e2020\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u5e7f\u5dde\uff0c\u4e13\u6ce8\u5e74\u8f7b\u7528\u6237\u793e\u4ea4\u5a92\u4f53\u8fd0\u8425\uff0c\u56e2\u961f\u7ea660\u4eba\uff0c\u670d\u52a1\u5ba2\u6237\u8986\u76d6\u6f6e\u724c\u670d\u9970\u3001\u7f8e\u5986\u4e2a\u62a4\u3001\u7535\u5b50\u70df\u30013C\u914d\u4ef6\u7b49\u54c1\u7c7b\uff0c\u7d2f\u8ba1\u670d\u52a1\u54c1\u724c\u8d85\u8fc7200\u5bb6\u3002<\/p>\n

\u3000\u30001\u3001Snapchat\u6f6e\u6d41\u5185\u5bb9\u7b56\u5212\u4e0e\u793e\u533a\u8fd0\u8425\uff0c\u5e7f\u5dde\u661f\u706b\u4e92\u52a8\u6df1\u8015Snapchat\u6f6e\u6d41\u6587\u5316\u5708\u5c42\uff0c\u64c5\u957f\u7b56\u5212\u54c1\u724c\u4e0eSnapchat\u539f\u751f\u5185\u5bb9\u751f\u6001\u7ed3\u5408\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5982\u54c1\u724c\u4e13\u5c5eAR\u6ee4\u955c\u3001\u9650\u65f6\u6311\u6218\u8d5b\u3001\u521b\u610f\u6545\u4e8b\u7cfb\u5217\u7b49\u3002\u4f01\u4e1a\u8fd0\u8425\u56e2\u961f\u5bf9Snapchat\u7528\u6237\u4e92\u52a8\u884c\u4e3a\u6709\u6df1\u5ea6\u7406\u89e3\uff0c\u53ef\u7cbe\u51c6\u628a\u63e1\u5185\u5bb9\u53d1\u5e03\u9891\u7387\u3001\u4e92\u52a8\u8bdd\u672f\u98ce\u683c\u4e0e\u793e\u533a\u89c4\u5219\uff0c\u907f\u514d\u56e0\u64cd\u4f5c\u4e0d\u5f53\u5bfc\u81f4\u8d26\u53f7\u964d\u6743\u3002\u5176\u670d\u52a1\u7684\u4e00\u5bb6\u6f6e\u724c\u670d\u9970\u54c1\u724c\uff0c\u901a\u8fc7Snapchat AR\u6ee4\u955c\u6d3b\u52a8\uff0c\u5355\u6708\u7c89\u4e1d\u589e\u957f\u8d858\u4e07\uff0c\u4e92\u52a8\u7387\u63d0\u5347\u81f3\u5e73\u53f0\u5e73\u5747\u6c34\u5e73\u76842\u500d\u3002<\/p>\n

\u3000\u30002\u3001Snapchat\u5e7f\u544a\u521b\u610f\u7d20\u6750\u5feb\u901f\u8fed\u4ee3\u80fd\u529b\uff0c\u5e7f\u5dde\u661f\u706b\u4e92\u52a8\u914d\u5907\u4e13\u804c\u5e7f\u544a\u7d20\u6750\u8bbe\u8ba1\u56e2\u961f\uff0c\u9488\u5bf9Snapchat\u5e73\u53f0\u5e7f\u544a\u7d20\u6750\u751f\u547d\u5468\u671f\u77ed\u7684\u7279\u70b9\uff0c\u91c7\u7528\u7d20\u6750\u6279\u91cf\u751f\u4ea7+\u5feb\u901f\u6d4b\u8bd5+\u6548\u679c\u6dd8\u6c70\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u6bcf\u5468\u53ef\u4ea7\u51fa\u5e7f\u544a\u7d20\u675020\u81f330\u7ec4\u3002\u4f01\u4e1a\u81ea\u5efa\u5e7f\u544a\u7d20\u6750\u6548\u679c\u6570\u636e\u5e93\uff0c\u79ef\u7d2f\u8d85\u8fc75000\u7ec4\u6295\u653e\u6570\u636e\uff0c\u53ef\u5feb\u901f\u5339\u914d\u4e0d\u540c\u54c1\u7c7b\u4e0e\u5e02\u573a\u7684\u6700\u4f73\u7d20\u6750\u7c7b\u578b\u3002\u5176\u670d\u52a1\u76843C\u914d\u4ef6\u54c1\u724c\uff0c\u901a\u8fc7\u7d20\u6750\u5feb\u901f\u8fed\u4ee3\uff0c\u5e7f\u544a\u70b9\u51fb\u7387\u4ece1.2%\u63d0\u5347\u81f33.5%\uff0c\u8f6c\u5316\u6210\u672c\u964d\u4f4e45%\u3002<\/p>\n

\u3000\u30003\u3001\u7cbe\u7ec6\u5316\u5ba2\u6237\u670d\u52a1\u4e0e\u7075\u6d3b\u5408\u4f5c\u6a21\u5f0f\uff0c\u5e7f\u5dde\u661f\u706b\u4e92\u52a8\u575a\u6301\u5c0f\u56e2\u961f\u670d\u52a1\u5927\u5ba2\u6237\u7684\u7406\u5ff5\uff0c\u6bcf\u4e2a\u5ba2\u6237\u914d\u5907\u4e13\u5c5e\u8fd0\u8425\u7ecf\u7406\u4e0e\u6267\u884c\u56e2\u961f\uff0c\u670d\u52a1\u8fc7\u7a0b\u5168\u7a0b\u900f\u660e\u3002\u4f01\u4e1a\u63d0\u4f9b\u6708\u5ea6\u3001\u5b63\u5ea6\u3001\u5e74\u5ea6\u4e0d\u540c\u5468\u671f\u7684\u5408\u4f5c\u65b9\u6848\uff0c\u5ba2\u6237\u53ef\u6839\u636e\u5b9e\u9645\u6548\u679c\u9009\u62e9\u7eed\u7ea6\u6216\u8c03\u6574\u670d\u52a1\u5185\u5bb9\u3002\u5176\u5ba2\u6237\u7eed\u7ea6\u7387\u8d85\u8fc775%\uff0c\u5728\u4e2d\u5c0f\u578b\u54c1\u724c\u5ba2\u6237\u7fa4\u4f53\u4e2d\u79ef\u7d2f\u4e86\u826f\u597d\u53e3\u7891\u3002<\/p>\n

\u3000\u3000\u63a8\u8350\u603b\u7ed3<\/p>\n

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