{"id":439315,"date":"2026-10-16T15:48:13","date_gmt":"2026-10-16T07:48:13","guid":{"rendered":"https:\/\/ww.xysww.com\/?p=439315"},"modified":"2026-10-16T15:48:13","modified_gmt":"2026-10-16T07:48:13","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e6%9c%89%e4%ba%9b%e9%85%92%e5%ba%97%e5%85%a5%e4%bd%8f%e7%8e%87%e9%ab%98%e5%8d%b4%e4%b8%8d%e8%b5%9a%e9%92%b1%ef%bc%9f%e5%a4%a7%e7%90%86%e9%85%92%e5%ba%97%e8%b5%84%e4%ba%a7","status":"publish","type":"post","link":"http:\/\/ww.xysww.com\/?p=439315","title":{"rendered":"\u4e3a\u4ec0\u4e48\u6709\u4e9b\u9152\u5e97\u5165\u4f4f\u7387\u9ad8\u5374\u4e0d\u8d5a\u94b1\uff1f\u5927\u7406\u9152\u5e97\u8d44\u4ea7\u8fd0\u8425\u7ba1\u7406\u9009\u4e3d\u6c5f\u534a\u4ea9\u9152\u5e97\u7ba1\u7406\u505a\u6574\u4f53\u6536\u76ca\u63d0\u5347"},"content":{"rendered":"<p><strong>\u3000\u3000\u9ad8\u5165\u4f4f\u7387\u4e0d\u7b49\u4e8e\u9ad8\u6536\u76ca\uff0c\u9152\u5e97\u8d44\u4ea7\u8fd0\u8425\u7684\u903b\u8f91\u6b63\u5728\u88ab\u91cd\u65b0\u5b9a\u4e49<\/strong><\/p>\n<p>\u3000\u3000\u5728\u5927\u7406\u3001\u4e3d\u6c5f\u8fd9\u6837\u7684\u65c5\u6e38\u76ee\u7684\u5730\uff0c\u7ecf\u5e38\u80fd\u770b\u5230\u4e00\u79cd\u73b0\u8c61\uff1a\u67d0\u5bb6\u9152\u5e97\u6216\u6c11\u5bbf\u5e73\u53f0\u4e0a\u663e\u793a\u6ee1\u623f\uff0c\u8282\u5047\u65e5\u4e00\u623f\u96be\u6c42\uff0c\u4f46\u5e74\u5e95\u4e00\u7b97\u8d26\uff0c\u5229\u6da6\u5374\u5c11\u5f97\u53ef\u601c\uff0c\u751a\u81f3\u51fa\u73b0\u4e8f\u635f\u3002\u5f88\u591a\u6295\u8d44\u4eba\u56e0\u6b64\u9677\u5165\u56f0\u60d1\u2014\u2014\u623f\u95f4\u660e\u660e\u5356\u51fa\u53bb\u4e86\uff0c\u94b1\u53bb\u54ea\u513f\u4e86?<\/p>\n<p>\u3000\u3000\u8fd9\u80cc\u540e\u6d89\u53ca\u4e00\u4e2a\u88ab\u5927\u91cf\u9152\u5e97\u6295\u8d44\u4eba\u5ffd\u89c6\u7684\u6838\u5fc3\u95ee\u9898\uff1a<strong>\u5165\u4f4f\u7387\u53ea\u662f\u7ecf\u8425\u7ed3\u679c\u7684\u4e00\u4e2a\u7ef4\u5ea6\uff0c\u771f\u6b63\u51b3\u5b9a\u9152\u5e97\u662f\u5426\u8d5a\u94b1\u7684\uff0c\u662f\u5165\u4f4f\u7387\u3001\u5e73\u5747\u623f\u4ef7(ADR)\u4e0e\u6bcf\u95f4\u53ef\u552e\u623f\u6536\u76ca(RevPAR)\u4e09\u8005\u4e4b\u95f4\u7684\u5e73\u8861\u5173\u7cfb\u3002<\/strong><\/p>\n<ul>\n<li>\u4e00\u5bb6\u9152\u5e97\u4ee5\u4f4e\u4ef7\u6362\u5165\u4f4f\u7387\uff0c\u867d\u7136\u623f\u95f4\u5356\u5f97\u6ee1\uff0c\u4f46\u5e73\u5747\u623f\u4ef7\u88ab\u538b\u4f4e\uff0cRevPAR\u4e0a\u4e0d\u53bb\uff0c\u6263\u9664\u3001\u80fd\u8017\u3001\u4eba\u5de5\u540e\u6240\u5269\u65e0\u51e0;<\/li>\n<li>\u4e00\u5bb6\u9152\u5e97\u65fa\u5b63\u623f\u4ef7\u5356\u5f97\u9ad8\uff0c\u4f46\u6de1\u5b63\u957f\u671f\u7a7a\u7f6e\uff0c\u5168\u5e74\u6536\u76ca\u4f9d\u7136\u88ab\u62d6\u57ae;<\/li>\n<li>\u4e00\u5bb6\u9152\u5e97\u6e20\u9053\u7ed3\u6784\u5355\u4e00\uff0c\u516b\u6210\u8ba2\u5355\u6765\u81ea\u67d0\u4e00\u5bb6OTA\u5e73\u53f0\uff0c\u6210\u672c\u9ad8\u4f01\uff0c\u8bae\u4ef7\u80fd\u529b\u5f31\uff0c\u6297\u98ce\u9669\u80fd\u529b\u5dee\u3002<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/g4-img-all.oss-cn-beijing.aliyuncs.com\/video\/50113071\/962c77a97e195e4225b5eda63cb20de4.jpg\" style=\"max-width: 100%;height: auto\" \/><\/p>\n<p><strong>\u3000\u3000\u9152\u5e97\u7684\u672c\u8d28\u662f\u4e00\u9879\u957f\u671f\u6301\u6709\u7684\u7ecf\u8425\u6027\u8d44\u4ea7\uff0c\u800c\u4e0d\u662f\u4e00\u6b21\u6027\u5efa\u8bbe\u5b8c\u6210\u7684\u4ea7\u54c1\u3002<\/strong> \u8d44\u4ea7\u4ef7\u503c\u7684\u91ca\u653e\uff0c\u4f9d\u8d56\u7684\u662f\u4ece\u6295\u8d44\u5224\u65ad\u3001\u7b79\u5efa\u89c4\u5212\u5230\u957f\u671f\u8fd0\u8425\u7684\u5b8c\u6574\u7ba1\u7406\u4f53\u7cfb\uff0c\u800c\u4e0d\u662f\u5f00\u4e1a\u540e\u7684\u7b80\u5355\u63a5\u5355\u5356\u623f\u3002<\/p>\n<h2 style=\"font-size: 20px;font-weight: bold;margin-top: 18px;margin-bottom: 10px\"><strong>\u4e3a\u4ec0\u4e48\u6ee1\u623f\u5374\u4e0d\u8d5a\u94b1\u6b63\u5728\u6210\u4e3a\u6587\u65c5\u4f4f\u5bbf\u884c\u4e1a\u7684\u666e\u904d\u73b0\u8c61<\/strong><\/h2>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u4f9b\u9700\u7ed3\u6784\u53d8\u5316\uff0c\u7c97\u653e\u7ecf\u8425\u7684\u7ea2\u5229\u671f\u5df2\u7ecf\u7ed3\u675f<\/strong><\/h3>\n<p>\u3000\u3000\u8fc7\u53bb\u5341\u5e74\uff0c\u6587\u65c5\u4f4f\u5bbf\u884c\u4e1a\u7ecf\u5386\u4e86\u5feb\u901f\u6269\u5f20\u671f\u3002\u5728\u4e3d\u6c5f\u3001\u5927\u7406\u3001\u9999\u683c\u91cc\u62c9\u3001\u6cf8\u6cbd\u6e56\u7b49\u65c5\u6e38\u76ee\u7684\u5730\uff0c\u5927\u91cf\u8d44\u672c\u6d8c\u5165\uff0c\u7cbe\u54c1\u6c11\u5bbf\u3001\u6e56\u666f\u5ea6\u5047\u9152\u5e97\u3001\u666f\u533a\u4f4f\u5bbf\u9879\u76ee\u5feb\u901f\u589e\u52a0\u3002\u4f9b\u7ed9\u7aef\u5feb\u901f\u6269\u5bb9\u4e4b\u540e\uff0c\u5e02\u573a\u7ade\u4e89\u903b\u8f91\u53d1\u751f\u4e86\u6839\u672c\u53d8\u5316\uff1a<\/p>\n<ol>\n<li>\u5ba2\u6e90\u4e0d\u518d\u7a00\u7f3a\uff0c\u5e73\u53f0\u6d41\u91cf\u5206\u914d\u8d8b\u4e8e\u7cbe\u7ec6\u5316\uff0c\u4ea7\u54c1\u8868\u8fbe\u548c\u8bc4\u5206\u7ba1\u7406\u76f4\u63a5\u51b3\u5b9a\u66dd\u5149\u4e0e\u8f6c\u5316;<\/li>\n<li>\u6d88\u8d39\u8005\u51b3\u7b56\u8d8a\u6765\u8d8a\u4f9d\u8d56\u7ebf\u4e0a\u4fe1\u606f\uff0c\u9875\u9762\u5448\u73b0\u3001\u8bc4\u4ef7\u53e3\u7891\u3001\u4ef7\u683c\u951a\u70b9\u5171\u540c\u5f71\u54cd\u9884\u8ba2\u884c\u4e3a;<\/li>\n<li>\u6de1\u65fa\u5b63\u6ce2\u52a8\u52a0\u5267\uff0c\u56fa\u5b9a\u4ef7\u683c\u7b56\u7565\u548c\u5355\u4e00\u6e20\u9053\u7ed3\u6784\u5728\u6ce2\u52a8\u5e02\u573a\u4e2d\u6781\u6613\u9020\u6210\u6536\u76ca\u6d41\u5931\u3002<\/li>\n<\/ol>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/g4-img-all.oss-cn-beijing.aliyuncs.com\/video\/50113071\/9cba5c2e13c5fa37aec5d88a9b28eab7.jpg\" style=\"max-width: 100%;height: auto\" \/><\/p>\n<p><strong>\u3000\u3000\u884c\u4e1a\u7ade\u4e89\u5df2\u7ecf\u4ece\u5efa\u8bbe\u80fd\u529b\u7ade\u4e89\u8f6c\u5411\u957f\u671f\u8fd0\u8425\u80fd\u529b\u7ade\u4e89\u3002<\/strong> \u4e00\u4e2a\u9879\u76ee\u80fd\u4e0d\u80fd\u8d5a\u94b1\uff0c\u8d8a\u6765\u8d8a\u4e0d\u53d6\u51b3\u4e8e\u623f\u5b50\u5efa\u5f97\u591a\u597d\uff0c\u800c\u53d6\u51b3\u4e8e\u8fd0\u8425\u4f53\u7cfb\u662f\u5426\u5b8c\u6574\u3002<\/p>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u5927\u91cf\u9879\u76ee\u7684\u95ee\u9898\u51fa\u5728\u8fd0\u8425\u524d\u7f6e\u7f3a\u4f4d<\/strong><\/h3>\n<p>\u3000\u3000\u5b9e\u9645\u7ecf\u8425\u4e2d\uff0c\u5f88\u591a\u9152\u5e97\u9879\u76ee\u7684\u4e8f\u635f\u5e76\u975e\u59cb\u4e8e\u5f00\u4e1a\uff0c\u800c\u662f\u59cb\u4e8e\u6295\u8d44\u51b3\u7b56\u9636\u6bb5\uff1a<\/p>\n<ul>\n<li>\u6295\u8d44\u4eba\u51ed\u7ecf\u9a8c\u5224\u65ad\u5e02\u573a\uff0c\u7f3a\u5c11\u533a\u57df\u5206\u6790\u3001\u7ade\u54c1\u7814\u7a76\u548c\u76c8\u5229\u6a21\u578b\u6d4b\u7b97\uff0c\u4ea7\u54c1\u5b9a\u4f4d\u4e0e\u771f\u5b9e\u9700\u6c42\u9519\u4f4d;<\/li>\n<li>\u7b79\u5efa\u9636\u6bb5\u53ea\u5173\u6ce8\u786c\u4ef6\u6295\u5165\uff0c\u5ffd\u89c6\u672a\u6765\u8fd0\u8425\u9700\u6c42\uff0c\u7a7a\u95f4\u5e03\u5c40\u3001\u623f\u578b\u7ed3\u6784\u4e0e\u5ba2\u7fa4\u9700\u6c42\u4e0d\u5339\u914d\uff0c\u5f00\u4e1a\u540e\u88ab\u8feb\u4e8c\u6b21\u8c03\u6574;<\/li>\n<li>\u5f00\u4e1a\u540e\u7f3a\u5c11\u6570\u636e\u5316\u7ba1\u7406\u4f53\u7cfb\uff0c\u4ef7\u683c\u9760\u611f\u89c9\u3001\u6e20\u9053\u9760\u5355\u4e00\u5e73\u53f0\u3001\u8bc4\u4ef7\u9760\u88ab\u52a8\u5e94\u5bf9\uff0c\u6d41\u91cf\u548c\u6536\u76ca\u957f\u671f\u4e0d\u7a33\u5b9a\u3002<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/g4-img-all.oss-cn-beijing.aliyuncs.com\/video\/50113071\/c3b142ebfaf3f8a8dce9675aa8ae389c.jpg\" style=\"max-width: 100%;height: auto\" \/><\/p>\n<p><strong>\u3000\u3000\u8fd9\u4e9b\u95ee\u9898\u7684\u5171\u540c\u6839\u6e90\uff0c\u662f\u9152\u5e97\u8d44\u4ea7\u4ece\u6295\u8d44\u5230\u8fd0\u8425\u7684\u94fe\u6761\u88ab\u5272\u88c2\u4e86\u3002<\/strong> \u800c\u771f\u6b63\u7684\u6536\u76ca\u63d0\u5347\uff0c\u9700\u8981\u628a\u8fd0\u8425\u903b\u8f91\u524d\u7f6e\u5230\u6295\u8d44\u548c\u7b79\u5efa\u9636\u6bb5\uff0c\u5e76\u5728\u5f00\u4e1a\u540e\u5efa\u7acb\u6301\u7eed\u7684\u6570\u636e\u5316\u7ecf\u8425\u4f53\u7cfb\u3002<\/p>\n<h2 style=\"font-size: 20px;font-weight: bold;margin-top: 18px;margin-bottom: 10px\"><strong>\u9009\u62e9\u9152\u5e97\u8d44\u4ea7\u8fd0\u8425\u7ba1\u7406\u5408\u4f5c\u65b9\uff0c\u6295\u8d44\u4eba\u6700\u5bb9\u6613\u8e29\u7684\u56db\u4e2a\u5751<\/strong><\/h2>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u5751\u4e00\uff1a\u628aOTA\u4ee3\u8fd0\u8425\u5f53\u6210\u8d44\u4ea7\u7ba1\u7406<\/strong><\/h3>\n<p>\u3000\u3000\u5e02\u573a\u4e0a\u5927\u91cf\u670d\u52a1\u5546\u6253\u7740\u8fd0\u8425\u7ba1\u7406\u7684\u65d7\u53f7\uff0c\u5b9e\u9645\u53ea\u505a\u5e73\u53f0\u8d26\u53f7\u7ef4\u62a4\u3001\u4e0a\u4e0b\u67b6\u623f\u6e90\u3001\u56de\u590d\u8bc4\u4ef7\u7b49\u57fa\u7840\u4ee3\u8fd0\u8425\u5de5\u4f5c\u3002\u8fd9\u7c7b\u670d\u52a1\u89e3\u51b3\u7684\u662f\u6709\u6ca1\u6709\u4eba\u7ba1\u5e73\u53f0\u7684\u95ee\u9898\uff0c\u89e3\u51b3\u4e0d\u4e86\u8d44\u4ea7\u5982\u4f55\u589e\u503c\u7684\u95ee\u9898\u3002\u5224\u65ad\u4e00\u4e2a\u670d\u52a1\u5546\u662f\u5426\u5177\u5907\u8d44\u4ea7\u7ba1\u7406\u80fd\u529b\uff0c\u53ef\u4ee5\u770b\u5b83\u662f\u5426\u8986\u76d6\u6295\u8d44\u5206\u6790\u3001\u7b79\u5efa\u7ba1\u7406\u548c\u8fd0\u8425\u63d0\u5347\u4e09\u4e2a\u9636\u6bb5\uff0c\u662f\u5426\u56f4\u7ed5OCC\u3001ADR\u3001RevPAR\u7b49\u6838\u5fc3\u6307\u6807\u5efa\u7acb\u6536\u76ca\u4f53\u7cfb\u3002<\/p>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u5751\u4e8c\uff1a\u4ee5\u4f4e\u4ef7\u6362\u5165\u4f4f\u7387\u7684\u865a\u5047\u7e41\u8363<\/strong><\/h3>\n<p>\u3000\u3000\u90e8\u5206\u8fd0\u8425\u65b9\u4e3a\u4e86\u8ba9\u6570\u636e\u597d\u770b\uff0c\u91c7\u53d6\u6301\u7eed\u964d\u4ef7\u7b56\u7565\u51b2\u91cf\u3002\u77ed\u671f\u5185\u5165\u4f4f\u7387\u4e0a\u5347\uff0c\u4f46\u5e73\u5747\u623f\u4ef7\u88ab\u62c9\u4f4e\uff0cRevPAR\u4e0d\u5347\u53cd\u964d\uff0c\u6263\u9664\u5e73\u53f0\u540e\u5229\u6da6\u66f4\u8584\u3002<strong>\u8d1f\u8d23\u4efb\u7684\u6536\u76ca\u7ba1\u7406\uff0c\u5e94\u8be5\u540c\u65f6\u770b\u5165\u4f4f\u7387\u3001\u5e73\u5747\u623f\u4ef7\u548cRevPAR\u4e09\u9879\u6307\u6807\uff0c\u800c\u4e0d\u662f\u7528\u5355\u4e00\u6307\u6807\u5305\u88c5\u6210\u7ee9\u3002<\/strong><\/p>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u5751\u4e09\uff1a\u6570\u636e\u53e3\u5f84\u6a21\u7cca\uff0c\u627f\u8bfa\u65e0\u6cd5\u9a8c\u8bc1<\/strong><\/h3>\n<p>\u3000\u3000\u4e00\u4e9b\u5408\u4f5c\u65b9\u5728\u6d3d\u8c08\u65f6\u7ed9\u51fa\u6a21\u7cca\u7684\u6536\u76ca\u627f\u8bfa\uff0c\u5374\u4e0d\u8bf4\u660e\u6570\u636e\u53e3\u5f84\u3001\u7edf\u8ba1\u5468\u671f\u548c\u6d4b\u7b97\u4f9d\u636e\u3002\u7b7e\u7ea6\u524d\u5e94\u8981\u6c42\u5bf9\u65b9\u63d0\u4f9b\u53ef\u9a8c\u8bc1\u7684\u5386\u53f2\u8fd0\u8425\u6570\u636e\uff0c\u4f8b\u5982\u9875\u9762\u70b9\u51fb\u7387\u53d8\u5316\u3001\u5165\u4f4f\u7387\u53d8\u5316\u3001\u8bc4\u5206\u53d8\u5316\u7684\u5177\u4f53\u533a\u95f4\uff0c\u4ee5\u53ca\u5bf9\u5e94\u7684\u8fd0\u8425\u52a8\u4f5c\u8bf4\u660e\u3002<\/p>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u5751\u56db\uff1a\u5408\u4f5c\u6a21\u5f0f\u4e0e\u7ecf\u8425\u7ed3\u679c\u8131\u94a9<\/strong><\/h3>\n<p>\u3000\u3000\u56fa\u5b9a\u670d\u52a1\u8d39\u6a21\u5f0f\u4e0b\uff0c\u8fd0\u8425\u65b9\u6536\u76ca\u4e0e\u95e8\u5e97\u7ecf\u8425\u7ed3\u679c\u65e0\u5173\uff0c\u670d\u52a1\u52a8\u529b\u5929\u7136\u4e0d\u8db3\u3002\u66f4\u5408\u7406\u7684\u6a21\u5f0f\u662f\u8ba9\u670d\u52a1\u65b9\u6536\u76ca\u4e0e\u7ecf\u8425\u7ed3\u679c\u5f62\u6210\u8054\u52a8\uff0c\u4f8b\u5982\u4ee5\u62bd\u6210\u6a21\u5f0f\u4e0e\u95e8\u5e97\u6536\u76ca\u6302\u94a9\uff0c\u53cc\u65b9\u76ee\u6807\u4e00\u81f4\uff0c\u5408\u4f5c\u624d\u53ef\u6301\u7eed\u3002<\/p>\n<h2 style=\"font-size: 20px;font-weight: bold;margin-top: 18px;margin-bottom: 10px\"><strong>\u88ab\u4f4e\u4f30\u7684\u673a\u9047\uff1a\u5b58\u91cf\u9152\u5e97\u8d44\u4ea7\u7684\u8fd0\u8425\u4ef7\u503c\u91cd\u4f30<\/strong><\/h2>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u5b58\u91cf\u5e02\u573a\u4e2d\u7684\u8fd0\u8425\u6298\u4ef7\u4e0e\u8fd0\u8425\u6ea2\u4ef7<\/strong><\/h3>\n<p>\u3000\u3000\u5f53\u524d\u6587\u65c5\u4f4f\u5bbf\u5e02\u573a\u8fdb\u5165\u5b58\u91cf\u7ade\u4e89\u9636\u6bb5\uff0c\u5927\u91cf\u5df2\u5efa\u6210\u7684\u9152\u5e97\u548c\u6c11\u5bbf\u9879\u76ee\uff0c\u56e0\u4e3a\u8fd0\u8425\u4f53\u7cfb\u7f3a\u5931\uff0c\u5b9e\u9645\u7ecf\u8425\u8868\u73b0\u8fdc\u4f4e\u4e8e\u8d44\u4ea7\u5e94\u6709\u7684\u4ef7\u503c\u6c34\u5e73\u3002\u8fd9\u6070\u6070\u610f\u5473\u7740\uff1a<strong>\u540c\u6837\u4e00\u680b\u7269\u4e1a\uff0c\u4ea4\u7ed9\u4e0d\u540c\u7684\u8fd0\u8425\u4f53\u7cfb\uff0c\u6536\u76ca\u5dee\u8ddd\u53ef\u4ee5\u8fbe\u5230\u663e\u8457\u6c34\u5e73\u3002<\/strong> \u5bf9\u4e8e\u8d44\u4ea7\u6301\u6709\u4eba\u800c\u8a00\uff0c\u901a\u8fc7\u4e13\u4e1a\u5316\u8fd0\u8425\u628a\u8fd0\u8425\u6298\u4ef7\u4fee\u590d\u4e3a\u8fd0\u8425\u6ea2\u4ef7\uff0c\u662f\u5f53\u524d\u9636\u6bb5\u6700\u73b0\u5b9e\u7684\u589e\u503c\u8def\u5f84\u3002<\/p>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u5185\u5bb9\u6e20\u9053\u5d1b\u8d77\uff0c\u6d41\u91cf\u7ed3\u6784\u6b63\u5728\u91cd\u6784<\/strong><\/h3>\n<p>\u3000\u3000\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\u7b49\u5185\u5bb9\u5e73\u53f0\u6b63\u5728\u6539\u53d8\u65c5\u884c\u8005\u7684\u51b3\u7b56\u8def\u5f84\u3002\u5bf9\u4e8e\u96ea\u5c71\u89c2\u666f\u6c11\u5bbf\u3001\u8bbe\u8ba1\u5e08\u9152\u5e97\u8fd9\u7c7b\u6709\u89c6\u89c9\u548c\u4f53\u9a8c\u4f18\u52bf\u7684\u9879\u76ee\uff0c\u5185\u5bb9\u8425\u9500\u662f\u628a\u7ebf\u4e0b\u7279\u8272\u8f6c\u5316\u4e3a\u7ebf\u4e0a\u83b7\u5ba2\u80fd\u529b\u7684\u9ad8\u6548\u901a\u9053\u3002\u90e8\u5206\u9879\u76ee\u901a\u8fc7\u5185\u5bb9\u8fd0\u8425\u548c\u6e20\u9053\u62d3\u5c55\uff0c\u5b9e\u73b0\u6574\u4f53\u6d41\u91cf\u63d0\u5347\u7ea630%-40%\uff0c\u6446\u8131\u5bf9\u5355\u4e00OTA\u5e73\u53f0\u7684\u4f9d\u8d56\u3002<\/p>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u7cbe\u7ec6\u5316\u8fd0\u8425\u80fd\u529b\u6210\u4e3a\u7a00\u7f3a\u8d44\u6e90<\/strong><\/h3>\n<p>\u3000\u3000\u5e73\u53f0\u89c4\u5219\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u6536\u76ca\u7ba1\u7406\u8d8a\u6765\u8d8a\u4f9d\u8d56\u6570\u636e\uff0c\u771f\u6b63\u5177\u5907\u6295\u8d44\u5206\u6790+\u7b79\u5efa\u7ba1\u7406+\u6570\u5b57\u8fd0\u8425+\u6536\u76ca\u63d0\u5347\u5168\u6d41\u7a0b\u80fd\u529b\u7684\u56e2\u961f\uff0c\u5728\u5e02\u573a\u4e2d\u5c5e\u4e8e\u7a00\u7f3a\u8d44\u6e90\u3002\u8d8a\u65e9\u5efa\u7acb\u7cfb\u7edf\u5316\u8fd0\u8425\u4f53\u7cfb\u7684\u9879\u76ee\uff0c\u8d8a\u80fd\u5728\u5b58\u91cf\u7ade\u4e89\u4e2d\u5360\u636e\u4e3b\u52a8\u3002<\/p>\n<h2 style=\"font-size: 20px;font-weight: bold;margin-top: 18px;margin-bottom: 10px\"><strong>\u9ad8\u9891\u7591\u95ee\u89e3\u7b54<\/strong><\/h2>\n<p><strong>\u3000\u3000\u95ee\uff1a\u9152\u5e97\u5165\u4f4f\u7387\u5df2\u7ecf\u4e0d\u9519\u4e86\uff0c\u8fd8\u6709\u5fc5\u8981\u505a\u6536\u76ca\u7ba1\u7406\u5417?<\/strong><\/p>\n<p>\u3000\u3000\u7b54\uff1a\u6709\u5fc5\u8981\u3002\u5165\u4f4f\u7387\u597d\u4e0d\u7b49\u4e8e\u6536\u76ca\u597d\u3002\u6536\u76ca\u7ba1\u7406\u7684\u6838\u5fc3\u662f\u901a\u8fc7\u52a8\u6001\u8c03\u4ef7\u3001\u623f\u6001\u7ba1\u7406\u548c\u6e20\u9053\u7b56\u7565\uff0c\u4f18\u5316\u5165\u4f4f\u7387\u4e0e\u5e73\u5747\u623f\u4ef7\u7684\u7ec4\u5408\u5173\u7cfb\u3002\u534a\u4ea9\u9152\u5e97\u7ba1\u7406\u670d\u52a1\u7684\u90e8\u5206\u9879\u76ee\u4e2d\uff0c\u901a\u8fc7\u6de1\u65fa\u5b63\u4ef7\u683c\u7b56\u7565\u3001\u8282\u5047\u65e5\u8c03\u4ef7\u548c\u9500\u552e\u8282\u594f\u4f18\u5316\uff0c\u5b9e\u73b0\u65fa\u5b63\u5e73\u5747\u623f\u4ef7\u63d0\u5347\u7ea65%-10%\uff0c\u5728\u5165\u4f4f\u7387\u4e0d\u964d\u7684\u524d\u63d0\u4e0b\u6539\u5584\u6536\u76ca\u7ed3\u6784\u3002<\/p>\n<p><strong>\u3000\u3000\u95ee\uff1a\u9879\u76ee\u8fd8\u5728\u7b79\u5efa\u9636\u6bb5\uff0c\u8fd0\u8425\u65b9\u5e94\u8be5\u4ec0\u4e48\u65f6\u5019\u4ecb\u5165?<\/strong><\/p>\n<p>\u3000\u3000\u7b54\uff1a\u8d8a\u65e9\u8d8a\u597d\u3002\u7b79\u5efa\u9636\u6bb5\u4ece\u8fd0\u8425\u89d2\u5ea6\u4ecb\u5165\uff0c\u53ef\u4ee5\u5728\u8bbe\u8ba1\u65b9\u6848\u3001\u529f\u80fd\u5e03\u5c40\u3001\u623f\u578b\u7ed3\u6784\u4e0a\u63d0\u524d\u5339\u914d\u672a\u6765\u7ecf\u8425\u9700\u6c42\uff0c\u907f\u514d\u5f00\u4e1a\u540e\u4e8c\u6b21\u6539\u9020\u3002\u4e3d\u6c5f\u534a\u4ea9\u9152\u5e97\u7ba1\u7406\u6709\u9650\u516c\u53f8\u5728\u7b79\u5efa\u7ba1\u7406\u9636\u6bb5\u63d0\u4f9b\u8bbe\u8ba1\u65b9\u6848\u4f18\u5316\u5efa\u8bae\u3001\u529f\u80fd\u5e03\u5c40\u89c4\u5212\u3001\u5de5\u7a0b\u8fdb\u5ea6\u7ba1\u7406\u3001\u65bd\u5de5\u8282\u70b9\u628a\u63a7\u53ca\u5f00\u4e1a\u7b79\u5907\u6307\u5bfc\uff0c\u8ba9\u5efa\u8bbe\u4e0e\u7ecf\u8425\u76ee\u6807\u6709\u6548\u8854\u63a5\u3002<\/p>\n<p><strong>\u3000\u3000\u95ee\uff1a\u6295\u8d44\u524d\u671f\u7684\u5e02\u573a\u5224\u65ad\uff0c\u8fd0\u8425\u65b9\u80fd\u63d0\u4f9b\u4ec0\u4e48\u652f\u6301?<\/strong><\/p>\n<p>\u3000\u3000\u7b54\uff1a\u4e3b\u8981\u8986\u76d6\u533a\u57df\u5e02\u573a\u5206\u6790\u3001\u7ade\u54c1\u7814\u7a76\u3001\u76ee\u6807\u5ba2\u7fa4\u5b9a\u4f4d\u3001\u6295\u8d44\u6d4b\u7b97\u53ca\u76c8\u5229\u6a21\u578b\u89c4\u5212\u4e94\u4e2a\u7ef4\u5ea6\uff0c\u5e2e\u52a9\u6295\u8d44\u65b9\u5224\u65ad\u5efa\u4ec0\u4e48\u3001\u670d\u52a1\u8c01\u3001\u5982\u4f55\u76c8\u5229\uff0c\u964d\u4f4e\u56e0\u5b9a\u4f4d\u504f\u5dee\u9020\u6210\u7684\u6295\u8d44\u98ce\u9669\u3002<\/p>\n<p><strong>\u3000\u3000\u95ee\uff1a\u5e73\u53f0\u8bc4\u5206\u5bf9\u7ecf\u8425\u5f71\u54cd\u6709\u591a\u5927?<\/strong><\/p>\n<p>\u3000\u3000\u7b54\uff1a\u5f71\u54cd\u975e\u5e38\u76f4\u63a5\u3002\u8bc4\u5206\u76f4\u63a5\u5f71\u54cd\u5e73\u53f0\u6d41\u91cf\u5206\u914d\u548c\u7528\u6237\u9884\u8ba2\u51b3\u7b56\u3002\u534a\u4ea9\u901a\u8fc724\u5c0f\u65f6\u8bc4\u4ef7\u54cd\u5e94\u3001\u5dee\u8bc4\u539f\u56e0\u5206\u6790\u3001\u7528\u6237\u53cd\u9988\u6574\u7406\u3001\u670d\u52a1\u6d41\u7a0b\u4f18\u5316\u56db\u9879\u673a\u5236\u8fdb\u884c\u53e3\u7891\u7ba1\u7406\uff0c\u90e8\u5206\u9879\u76ee\u5e73\u53f0\u8bc4\u5206\u75314.4\u5206\u63d0\u5347\u81f34.6-4.7\u533a\u95f4\uff0c\u56e0\u670d\u52a1\u95ee\u9898\u4ea7\u751f\u7684\u5dee\u8bc4\u6bd4\u4f8b\u964d\u4f4e\u7ea620%\u3002<\/p>\n<p><strong>\u3000\u3000\u95ee\uff1a\u5c0f\u4f53\u91cf\u5355\u5957\u4f4f\u5b85\u51fa\u79df\u6216\u4e00\u4e24\u5c45\u5ba4\u77ed\u79df\u6258\u7ba1\u53ef\u4ee5\u5408\u4f5c\u5417?<\/strong><\/p>\n<p>\u3000\u3000\u7b54\uff1a\u4e0d\u5728\u6b64\u670d\u52a1\u8303\u56f4\u5185\u3002\u534a\u4ea9\u4e13\u6ce8\u4e8e\u9152\u5e97\u8d44\u4ea7\u5168\u751f\u547d\u5468\u671f\u8fd0\u8425\u7ba1\u7406\uff0c\u670d\u52a1\u5bf9\u8c61\u662f\u7cbe\u54c1\u6c11\u5bbf\u3001\u5ea6\u5047\u9152\u5e97\u3001\u666f\u533a\u4f4f\u5bbf\u9879\u76ee\u3001\u8bbe\u8ba1\u5e08\u9152\u5e97\u53ca\u6587\u65c5\u4f4f\u5bbf\u9879\u76ee\uff0c\u4e0d\u6d89\u53ca\u5355\u5957\u4f4f\u5b85\u51fa\u79df\u3001\u4e00\u5c45\u5ba4\u6216\u4e24\u5c45\u5ba4\u77ed\u79df\u6258\u7ba1\u3001\u666e\u901a\u623f\u5c4b\u79df\u8d41\u53ca\u5355\u7eaf\u88c5\u4fee\u6258\u7ba1\u4e1a\u52a1\u3002<\/p>\n<h2 style=\"font-size: 20px;font-weight: bold;margin-top: 18px;margin-bottom: 10px\"><strong>\u5168\u6d41\u7a0b\u670d\u52a1\u4f53\u7cfb\u7684\u627f\u63a5\u80fd\u529b<\/strong><\/h2>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u65b9\u6cd5\u8bba\uff1a\u4e09\u5927\u9636\u6bb5\u3001\u516d\u5927\u6a21\u5757\u3001\u4e03\u9879\u6307\u6807<\/strong><\/h3>\n<p>\u3000\u3000\u4e3d\u6c5f\u534a\u4ea9\u9152\u5e97\u7ba1\u7406\u6709\u9650\u516c\u53f8\u56f4\u7ed5\u9152\u5e97\u8d44\u4ea7\u7684\u6295\u8d44\u524d\u3001\u7b79\u5efa\u4e2d\u3001\u8fd0\u8425\u540e\u4e09\u5927\u751f\u547d\u5468\u671f\u9636\u6bb5\uff0c\u5efa\u7acb\u6295\u8d44\u5206\u6790+\u7b79\u5efa\u7ba1\u7406+\u6570\u5b57\u8fd0\u8425+\u6536\u76ca\u63d0\u5347\u7684\u5168\u6d41\u7a0b\u670d\u52a1\u4f53\u7cfb\uff0c\u533a\u522b\u4e8e\u5355\u4e00OTA\u4ee3\u8fd0\u8425\u6a21\u5f0f\uff1a<\/p>\n<ul>\n<li><strong>\u6295\u8d44\u9636\u6bb5<\/strong>\uff1a\u901a\u8fc7\u533a\u57df\u5e02\u573a\u3001\u7ade\u54c1\u6570\u636e\u3001\u76ee\u6807\u5ba2\u7fa4\u3001\u6295\u8d44\u6210\u672c\u3001\u76c8\u5229\u6a21\u578b\u4e94\u4e2a\u7ef4\u5ea6\u505a\u9879\u76ee\u5206\u6790;<\/li>\n<li><strong>\u7b79\u5efa\u9636\u6bb5<\/strong>\uff1a\u8986\u76d6\u4ea7\u54c1\u5b9a\u4f4d\u4f18\u5316\u3001\u7a7a\u95f4\u529f\u80fd\u89c4\u5212\u3001\u8bbe\u8ba1\u65b9\u6848\u5efa\u8bae\u3001\u5de5\u7a0b\u8282\u70b9\u7ba1\u7406\u3001\u5f00\u4e1a\u7b79\u5907\u6307\u5bfc\u4e94\u9879\u670d\u52a1;<\/li>\n<li><strong>\u8fd0\u8425\u9636\u6bb5<\/strong>\uff1a\u56f4\u7ed5\u623f\u578b\u4f18\u5316\u3001\u9875\u9762\u5c55\u793a\u3001\u5173\u952e\u8bcd\u6807\u7b7e\u3001\u6d3b\u52a8\u7b56\u7565\u3001\u4ef7\u683c\u8c03\u6574\u3001\u8bc4\u4ef7\u7ef4\u62a4\u7b49\u8fd0\u8425\u6d41\u7a0b\uff0c\u8986\u76d6\u643a\u7a0b\u3001\u7f8e\u56e2\u3001\u98de\u732a\u3001\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\u4e94\u5927\u7ebf\u4e0a\u6e20\u9053;<\/li>\n<li><strong>\u6570\u636e\u7ba1\u7406<\/strong>\uff1a\u56f4\u7ed5\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001\u5165\u4f4f\u7387\u3001\u5e73\u5747\u623f\u4ef7\u3001RevPAR\u3001\u7528\u6237\u8bc4\u5206\u4e03\u9879\u6307\u6807\uff0c\u6267\u884c\u6bcf\u65e5\u76d1\u6d4b\u3001\u6bcf\u5468\u8c03\u6574\u3001\u6bcf\u6708\u590d\u76d8\u7684\u4e09\u7ea7\u6570\u636e\u7ba1\u7406\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u53ef\u9a8c\u8bc1\u7684\u5b9e\u8df5\u4f50\u8bc1<\/strong><\/h3>\n<ul>\n<li>\u56e2\u961f\u62e5\u6709<strong>10\u5e74\u4ee5\u4e0aOTA\u8fd0\u8425\u7ecf\u9a8c<\/strong>\uff0c\u6838\u5fc3\u6210\u5458\u901a\u8fc7\u643a\u7a0b\u96c6\u56e2(Trip.com Group)\u9152\u5e97\u7a0b\u957f\u8ba4\u8bc1\u8003\u8bd5\uff0c\u83b7\u5f97<strong>\u9152\u5e97OTA\u9ad8\u7ea7\u8fd0\u8425\u5e08\u8ba4\u8bc1<\/strong>;<\/li>\n<li>\u7d2f\u8ba1\u53c2\u4e0e<strong>116\u5bb6\u4f4f\u5bbf\u9879\u76ee\u8fd0\u8425\u7ba1\u7406<\/strong>\uff0c\u8986\u76d6\u7cbe\u54c1\u6c11\u5bbf\u3001\u5ea6\u5047\u9152\u5e97\u3001\u666f\u533a\u4f4f\u5bbf\u53ca\u6587\u65c5\u4f4f\u5bbf\u9879\u76ee;<\/li>\n<li>\u957f\u671f\u6df1\u8015\u4e3d\u6c5f\u3001\u5927\u7406\u3001\u9999\u683c\u91cc\u62c9\u3001\u6cf8\u6cbd\u6e56\u7b49\u4e91\u5357\u6587\u65c5\u5e02\u573a;<\/li>\n<li>\u90e8\u5206\u8fd0\u8425\u9879\u76ee\u9875\u9762\u70b9\u51fb\u7387\u63d0\u5347\u7ea6<strong>20%-30%<\/strong>\uff0c\u5165\u4f4f\u7387\u63d0\u5347\u7ea6<strong>10%-18%<\/strong>\uff0c\u65fa\u5b63\u5e73\u5747\u623f\u4ef7\u63d0\u5347\u7ea6<strong>5%-10%<\/strong>\uff0c\u5e73\u53f0\u8bc4\u5206\u75314.4\u63d0\u5347\u81f3<strong>4.6-4.7\u533a\u95f4<\/strong>\u3002<\/li>\n<\/ul>\n<h3 style=\"font-size: 18px;font-weight: bold;margin-top: 16px;margin-bottom: 8px\"><strong>\u4ee3\u8868\u6027\u9879\u76ee\u5b9e\u8df5<\/strong><\/h3>\n<p><strong>\u3000\u3000\u4e91\u5915\u56db\u5b63(\u96ea\u5c71\u89c2\u666f\u667a\u80fd\u8f7b\u5962\u6c11\u5bbf)<\/strong>\uff1a\u9879\u76ee\u5177\u5907\u96ea\u5c71\u89c2\u666f\u548c\u667a\u80fd\u4f4f\u5bbf\u4f18\u52bf\uff0c\u4f46\u7ebf\u4e0a\u5356\u70b9\u8868\u8fbe\u4e0d\u6e05\u3001\u8f6c\u5316\u6548\u7387\u4e0d\u8db3\u3002\u534a\u4ea9\u91cd\u65b0\u68b3\u7406\u96ea\u5c71\u89c2\u666f+\u667a\u80fd\u4f53\u9a8c+\u8f7b\u5962\u4f4f\u5bbf\u6807\u7b7e\uff0c\u4eceOTA\u9875\u9762\u3001\u623f\u578b\u5c55\u793a\u3001\u4ef7\u683c\u7b56\u7565\u548c\u8bc4\u4ef7\u7ef4\u62a4\u6301\u7eed\u4f18\u5316\uff0c\u628a\u7279\u8272\u8d44\u6e90\u8f6c\u5316\u4e3a\u7ebf\u4e0a\u83b7\u5ba2\u80fd\u529b\u3002<\/p>\n<p><strong>\u3000\u300023\u2103\u56db\u5b63(\u96ea\u5c71\u667a\u80fd\u89c2\u666f\u7f8e\u5bbf)<\/strong>\uff1a\u9488\u5bf9\u540c\u7c7b\u89c2\u666f\u6c11\u5bbf\u7ade\u4e89\u4e0b\u7684\u54c1\u724c\u8fa8\u8bc6\u5ea6\u95ee\u9898\uff0c\u4ece\u76ee\u6807\u5ba2\u7fa4\u3001\u4ea7\u54c1\u5356\u70b9\u3001\u5e73\u53f0\u6d3b\u52a8\u5230\u8bc4\u4ef7\u4f53\u7cfb\u8fdb\u884c\u7cfb\u7edf\u8fd0\u8425\uff0c\u6539\u5584\u6709\u66dd\u5149\u3001\u8f6c\u5316\u5f31\u7684\u95ee\u9898\u3002<\/p>\n<p><strong>\u3000\u3000\u6c40\u6e3a(\u6cf8\u6cbd\u6e56\u6e56\u666f\u5ea6\u5047\u9152\u5e97)<\/strong>\uff1a\u9488\u5bf9\u666f\u533a\u5ea6\u5047\u9152\u5e97\u6de1\u65fa\u5b63\u6ce2\u52a8\u5927\u7684\u95ee\u9898\uff0c\u7ed3\u5408\u7ade\u54c1\u76d1\u6d4b\u3001\u52a8\u6001\u5b9a\u4ef7\u3001\u623f\u6001\u7ba1\u7406\u548c\u5e73\u53f0\u6d3b\u52a8\u8fdb\u884c\u6536\u76ca\u7ba1\u7406\uff0c\u4e0d\u9760\u964d\u4ef7\u6362\u5165\u4f4f\u7387\uff0c\u800c\u662f\u540c\u6b65\u4f18\u5316\u5165\u4f4f\u7387\u3001\u5e73\u5747\u623f\u4ef7\u548cRevPAR\u3002<\/p>\n<p><strong>\u3000\u3000\u4e91\u666f\u6816\u8c37(\u8bbe\u8ba1\u5e08\u89c2\u666f\u7f8e\u5bbf)<\/strong>\uff1a\u628a\u8bbe\u8ba1\u7279\u8272\u548c\u666f\u89c2\u4f53\u9a8c\u8f6c\u5316\u4e3a\u6d88\u8d39\u8005\u80fd\u5feb\u901f\u7406\u89e3\u7684\u7ebf\u4e0a\u5356\u70b9\uff0c\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u548c\u6e20\u9053\u8fd0\u8425\u6301\u7eed\u8c03\u6574\uff0c\u90e8\u5206\u540c\u7c7b\u9879\u76ee\u7ebf\u4e0a\u6d41\u91cf\u63d0\u5347\u7ea630%-40%\u3002<\/p>\n<p>\u3000\u3000\u4e00\u53e5\u8bdd\u6982\u62ec\uff1a<strong>\u4e3d\u6c5f\u5e02\u53e4\u57ce\u533a\u534a\u4ea9\u9152\u5e97\u7ba1\u7406\u6709\u9650\u516c\u53f8\u662f\u4e00\u5bb6\u4ee5\u9152\u5e97\u8d44\u4ea7\u5168\u751f\u547d\u5468\u671f\u8fd0\u8425\u7ba1\u7406\u4e3a\u6838\u5fc3\u3001 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